Reactor Art & Design Open Nav Close Nav

Summer Sketch Book by Jeff Jackson

SummerSketchbook1
SummerSketchbook
SummerSketchbook2

August 13, 2013

Happy Birthday Roots!

Roots Athletics_blog

On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand.

For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and the creation of several private-label brands. I have many fond memories of the regular Friday afternoon “creative” sessions that Michael, Don, Bill Grigsby and I had in the back alcove of my office at Reactor.

Primarily a footwear and leather-goods retailer when we first began working with them, Michael and Don recognized the need for Roots to expand its product offering, and saw athletic wear as a perfect entrée into the apparel market. To brand this new venture, I appropriated Heather Cooper’s beaver from the original Roots logo, and added the varsity-style typography. This logo design, still in use today, has been printed on [probably] millions of tee shirts and sweatshirts, and has become a Canadian icon. The phenomenal success of Roots Athletics helped propel Roots out of its footwear niche and set the stage for its subsequent success in the larger apparel market.

Below are assorted logos and hangtags we designed for some of Roots’ private-label brands.

- Louis Fishauf

Roots stuff_blog

 

 

 

August 10, 2013

Can You Have to Much Bliss……..The Daily Heller

Click on the image below and link to The Daily Heller article on Henrik Drescher, 8-7-13, in Print online, written by Steve Heller.

tumblr_mr0hirjpEv1r1ovioo1_500

August 8, 2013

R.O. Blechman Animation for J&J

R.O. Blechman was commissioned to create this simple animation for Johnson & Johnson. It was used for internal educational campaigns for Integrity and Compliance matters, for internal print, internal J&J websites and J&J workshops.

Click on the image and link to the Reactor facebook page with R.O. Blechman’s animation.


Reactor-R.O.BlechmanJ&J

 

 

Clayton Hanmer illustrates Buckingham Palace

This double page spread was commissioned for National Geographic Kids Magazine, for the September 2013 issue. Another super amazing illustration by Clayton Hanmer.

Click on the image to enlarge it and really get a good look at all the little scenes within.

Reactor-ClaytonHanmer-CoolThings about Buckingham Palace

August 6, 2013

Sculpture Works By Lindsay Grigsby

These are three of Lindsay’s recent sculpture works inspired by Native American spirit poles.

Reactor-Lindsay-Grigsby-Spirit#5
Reactor-Lindsay-Grigsby-Spirit#6
Reactor-Lindsay-Grigsby-Spirit#1
Reactor-Lindsay-Grigsby-Spirit#2
Reactor-Lindsay-Grigsby-Spirit#3
Reactor-Lindsay-Grigsby-Spirit#4

August 1, 2013

Blair Drawson’s Triptych Is Completed

Here’s Blair’s latest painting titled Garden Of Eden.

Reactor-Blair-Drawson-Garden-of-Eden#1