Back in the day, one Halloween Eve, the Reactorites were at the launch of Canada Post’s Halloween 1997 stamps. Louis Fishauf was the series art director and designer. Jamie Bennett, Simon Ng, Tom Hunt and Blair Drawson created art for the Werewolf, the Goblin, the Ghost and Dracula. City TV attended the launch of The Haunted Stamp collection at Reactor’s studio and featured an interview with Louis and a representative from Canada Post. The project included the four stamps, a first day cover featuring glow-in-the-dark illustrations by Jamie Bennett, and Haunted House commemorative packaging.
Over the years, working with Paul Grissom of Grissom and Friends as creative director, and Steve Dunk as designer, the Reactor artists have created a lot of illustrations for Craig Marshall’s real estate developments. Here is some of Clayton Hanmer’s work on the current Marshall Homes web site. In the builder’s history section of the site, Steve decided to use a technique called parallel scrolling to combine photographs of the homes with illustrations to highlight the various neighbourhoods that Marshall Homes has built.
Written and illustrated by Blair Drawson and published by Reactor, the EPub book, An Odd Sea is available on Apple’s iTune Store in the iBook classics section.
An Odd Sea is a liberty-taking retelling of Homer’s classic. Blair turns a satirical eye on war, sex, identity, technology, misbehaving youth, and the follies of all-powerful gods. The novel is liberally illustrated throughout with Blair’s powerful images.
On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand.
For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and the creation of several private-label brands. I have many fond memories of the regular Friday afternoon “creative” sessions that Michael, Don, Bill Grigsby and I had in the back alcove of my office at Reactor.
Primarily a footwear and leather-goods retailer when we first began working with them, Michael and Don recognized the need for Roots to expand its product offering, and saw athletic wear as a perfect entrée into the apparel market. To brand this new venture, I appropriated Heather Cooper’s beaver from the original Roots logo, and added the varsity-style typography. This logo design, still in use today, has been printed on [probably] millions of tee shirts and sweatshirts, and has become a Canadian icon. The phenomenal success of Roots Athletics helped propel Roots out of its footwear niche and set the stage for its subsequent success in the larger apparel market.
Below are assorted logos and hangtags we designed for some of Roots’ private-label brands.
- Louis Fishauf
It’s finally here! Blair Drawson’s interactive visual narrative for the iPhone is now available for downloading from the iTunes Store.