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Merry Christmas Past

From 1986 to 1992 Reactor’s artists and designers provided Bata Shoes with retail consultation, seasonal brand positioning, tactical advertising, promotions, in-store P.O.P. and magazine advertising for 500 stores across Canada. These are four of the Holiday display posters from over the years. Louis Fishauf is the art director. The art is by Jamie Bennett, Blair Drawson, Jeff Jackson and Maurice Vellekoop.

Illustration by Jamie Bennett


Illustration by Blair Drawson


Illustration by Jeff Jackson


Illustration by Maurice Vellekoop

December 4, 2018

Happy Thanksgiving to Our American Friends and Family!

For a number of years in the 1980’s Reactor was the agency of record for Bata Canada. On a regular basis we created in-store point of sale materials for the 500 or so Bata Shoe stores across Canada. These are two Thanksgiving posters art directed by Louis Fishauf and illustrated by Bill Russell and Paula Munck.

Cornucopia, ink and watercolours on paper by Bill Russell

Turkey, gouache on board, by Paula Munck.

November 21, 2018

James Turner releases new young readers’ novel, Theo Paxstone and the Dragon of Adyron.

‘Theo Paxstone and the Dragon of Adyron,’ is a fast-paced fantasy adventure that brings together steampunk and medieval myths, pitting noble knights in steam powered battle machines against dragons. The feudal Kingdom of Adyron is mired in injustice, and even the heroes have something to hide.

The novel is available for purchase on Kindle from Amazon. Watch the trailer below:

Young Theo Paxstone aspires to a better life. A mechanic at a steam mech repair shop, he slaves away under the sharp eye of the ruthless Master Grimes, along with dozens of other orphan boys. The biggest and meanest of them, Grant, has in it for Theo and his best friend, Ollie, the shop’s parts-spotter cockatoo. The chatty bird helps keep Theo going, as every day is a struggle for survival.

January 22, 2018

Feeling Queer / Queer Feeling Poster by Maurice Vellekoop

Maurice Vellekoop was commissioned by U of T’s Department of French to create this poster for the Feeling Queer / Queer Feeling International Conference. The conference opens today at the University of Toronto and runs from May 24th – May 26th.

More information can be found here.

Feeling Queer / Queer Feeling
100 St. Joseph Street, Father Madden Hall
Time: May 24th, 8:30 am End: May 26th, 5:30 pm

May 24, 2017

A Fun Series of Limited Edition Twizzler Packs

Alëna Skarina was recently commissioned by agency Anomaly to illustrate 6 out of 16 limited edition TWIZZLERS artist packs. Nice Shoes Creative Director Matt Greenwood created this 15-second spot animation, bringing to life the various ways people enjoy Twizzlers.

May 12, 2017

#TheShotThatGotAway

Deshi Deng was commissioned by Sandbox Advertising to create art for the agency’s client Nikon, for their social media campaign, ‘The Shot That Got Away.’ Deshi illustrated an animated video narrative by photographer Tony Beck titled ‘The Blue Whale.’

February 17, 2017

Fresh Fruit by Sylvie Thamsir

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A new still life done with graphite pencil on paper by Sylvie Thamsir.

June 11, 2015

Alëna Skarina’s Music For Memory

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Alëna was commissioned by Denise Cole of JWT to create a poster for the Alzheimer Society of Toronto’s “Music and Memory iPod Project”. The project program is based on the effects of music and stimulation on people with dementia. The poster encourages the donations of old iPods, which are then loaded with personalized music for patients with dementia.

June 9, 2015

What can you see?

Alëna Skarina did this illustration for One Advertising for H&R Block.

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March 20, 2015

Happy Halloween

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Photo and collage by Steven Guarnaccia

October 31, 2014