From 1986 to 1992 Reactor’s artists and designers provided Bata Shoes with retail consultation, seasonal brand positioning, tactical advertising, promotions, in-store P.O.P. and magazine advertising for 500 stores across Canada. These are four of the Holiday display posters from over the years. Louis Fishauf is the art director. The art is by Jamie Bennett, Blair Drawson, Jeff Jackson and Maurice Vellekoop.

Illustration by Jamie Bennett

Illustration by Blair Drawson

Illustration by Jeff Jackson

Illustration by Maurice Vellekoop

Tags: Bata, Bata Shoe, Blair Drawson, Illustration, Jamie Bennett, Jeff Jackson, Louis Fishauf, Maurice Vellekoop, Reactor, Reactor art + design
Posted in Advertising, Artists, Holidays, Illustration, Reactor | No Comments »

For a number of years in the 1980’s Reactor was the agency of record for Bata Canada. On a regular basis we created in-store point of sale materials for the 500 or so Bata Shoe stores across Canada. These are two Thanksgiving posters art directed by Louis Fishauf and illustrated by Bill Russell and Paula Munck.

Cornucopia, ink and watercolours on paper by Bill Russell

Turkey, gouache on board, by Paula Munck.

Tags: Bata, Bill Russell, Gouache, Illustration, Ink, Louis Fishauf, Paula Munck, Reactor, Reactor Art, Thanksgiving, Watercolour
Posted in Advertising, Artists, Holidays, Illustration, Posters, Reactor | No Comments »