{"id":5916,"date":"2013-08-10T13:37:18","date_gmt":"2013-08-10T20:37:18","guid":{"rendered":"http:\/\/www.reactorart.com\/blog\/?p=5916"},"modified":"2019-05-28T10:09:57","modified_gmt":"2019-05-28T14:09:57","slug":"happy-birthday-roots","status":"publish","type":"post","link":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/","title":{"rendered":"Happy Birthday Roots!"},"content":{"rendered":"

\"Roots<\/a><\/p>\n

On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand.<\/p>\n

For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and the creation of several private-label brands. I have many fond memories of the regular Friday afternoon “creative” sessions that Michael, Don, Bill Grigsby and I had in the back alcove of my office at Reactor.<\/p>\n

Primarily a footwear and leather-goods retailer when we first began working with them, Michael and Don recognized the need for Roots to expand its product offering, and saw athletic wear as a perfect entr\u00c3\u00a9e into the apparel market. To brand this new venture, I appropriated Heather Cooper’s beaver from the original Roots logo, and added the varsity-style typography. This logo design, still in use today, has been printed on [probably] millions of tee shirts and sweatshirts, and has become a Canadian icon. The phenomenal success of Roots Athletics helped propel Roots out of its footwear niche and set the stage for its subsequent success in the larger apparel market.<\/p>\n

Below are assorted logos and hangtags we designed for some of Roots’ private-label brands.<\/p>\n

-\u00c2\u00a0Louis Fishauf<\/p>\n

\"Roots<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand. For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-5916","post","type-post","status-publish","format-standard","hentry","category-reactor","category-uncategorized"],"yoast_head":"\nHappy Birthday Roots! - Reactor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Birthday Roots! - Reactor Blog\" \/>\n<meta property=\"og:description\" content=\"On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand. For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/\" \/>\n<meta property=\"og:site_name\" content=\"Reactor Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ReactorArtDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-10T20:37:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-28T14:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg\" \/>\n<meta name=\"author\" content=\"Louis Fishauf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Fishauf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/\"},\"author\":{\"name\":\"Louis Fishauf\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0b0e31133473fdae4b49dcae6994cff\"},\"headline\":\"Happy Birthday Roots!\",\"datePublished\":\"2013-08-10T20:37:18+00:00\",\"dateModified\":\"2019-05-28T14:09:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/\"},\"wordCount\":222,\"image\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.reactorart.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/Roots-Athletics_blog.jpg\",\"articleSection\":[\"Reactor\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/\",\"url\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/\",\"name\":\"Happy Birthday Roots! - Reactor Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.reactorart.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/Roots-Athletics_blog.jpg\",\"datePublished\":\"2013-08-10T20:37:18+00:00\",\"dateModified\":\"2019-05-28T14:09:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0b0e31133473fdae4b49dcae6994cff\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.reactorart.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/Roots-Athletics_blog.jpg\",\"contentUrl\":\"http:\\\/\\\/www.reactorart.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/Roots-Athletics_blog.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/happy-birthday-roots\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Happy Birthday Roots!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/\",\"name\":\"Reactor Blog\",\"description\":\"Art and inspiration from the artists and designers of Reactor art + design.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0b0e31133473fdae4b49dcae6994cff\",\"name\":\"Louis Fishauf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g\",\"caption\":\"Louis Fishauf\"},\"url\":\"https:\\\/\\\/www.reactorart.com\\\/blog\\\/author\\\/louis-fishauf\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Happy Birthday Roots! - Reactor Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/","og_locale":"en_US","og_type":"article","og_title":"Happy Birthday Roots! - Reactor Blog","og_description":"On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand. For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and […]","og_url":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/","og_site_name":"Reactor Blog","article_publisher":"https:\/\/www.facebook.com\/ReactorArtDesign\/","article_published_time":"2013-08-10T20:37:18+00:00","article_modified_time":"2019-05-28T14:09:57+00:00","og_image":[{"url":"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg","type":"","width":"","height":""}],"author":"Louis Fishauf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Louis Fishauf","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#article","isPartOf":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/"},"author":{"name":"Louis Fishauf","@id":"https:\/\/www.reactorart.com\/blog\/#\/schema\/person\/b0b0e31133473fdae4b49dcae6994cff"},"headline":"Happy Birthday Roots!","datePublished":"2013-08-10T20:37:18+00:00","dateModified":"2019-05-28T14:09:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/"},"wordCount":222,"image":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#primaryimage"},"thumbnailUrl":"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg","articleSection":["Reactor"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/","url":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/","name":"Happy Birthday Roots! - Reactor Blog","isPartOf":{"@id":"https:\/\/www.reactorart.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#primaryimage"},"image":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#primaryimage"},"thumbnailUrl":"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg","datePublished":"2013-08-10T20:37:18+00:00","dateModified":"2019-05-28T14:09:57+00:00","author":{"@id":"https:\/\/www.reactorart.com\/blog\/#\/schema\/person\/b0b0e31133473fdae4b49dcae6994cff"},"breadcrumb":{"@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#primaryimage","url":"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg","contentUrl":"http:\/\/www.reactorart.com\/blog\/wp-content\/uploads\/2013\/08\/Roots-Athletics_blog.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.reactorart.com\/blog\/happy-birthday-roots\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.reactorart.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Happy Birthday Roots!"}]},{"@type":"WebSite","@id":"https:\/\/www.reactorart.com\/blog\/#website","url":"https:\/\/www.reactorart.com\/blog\/","name":"Reactor Blog","description":"Art and inspiration from the artists and designers of Reactor art + design.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reactorart.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.reactorart.com\/blog\/#\/schema\/person\/b0b0e31133473fdae4b49dcae6994cff","name":"Louis Fishauf","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97f1c20f8525f3ef2bc05619747ffe248edfe462a85731fc892a50df5cc0e898?s=96&d=mm&r=g","caption":"Louis Fishauf"},"url":"https:\/\/www.reactorart.com\/blog\/author\/louis-fishauf\/"}]}},"_links":{"self":[{"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/posts\/5916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/comments?post=5916"}],"version-history":[{"count":10,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/posts\/5916\/revisions"}],"predecessor-version":[{"id":8162,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/posts\/5916\/revisions\/8162"}],"wp:attachment":[{"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/media?parent=5916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/categories?post=5916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reactorart.com\/blog\/wp-json\/wp\/v2\/tags?post=5916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}