Working with Gilbert & Davis for Niagara Vintners, Reactor developed the full brand identity and packaging system for 20 Bees—a wine label built around local agriculture, accessibility, and shelf recognition. The concept connects the land, the grower, and the bees that pollinate the grapes, tying the brand to the region in a way that feels both grounded and approachable.

The identity uses bold type, bright colour, and custom illustrations by James Marsh to create strong visual impact. The packaging system includes multiple SKUs, from general product labels to a sub-brand for ice wine, each designed to be easily identifiable while fitting into a larger visual language. Additional elements like branded corks and gift boxes carry the system through to the final details, reinforcing the brand’s visibility and cohesion across all formats.