Art by Alexandra Iorgu.
After 32 years at 51 Camden Street in Toronto, Reactor is moving its studio. As of April 28, Reactor will be at the new location at 340 Westmoreland Avenue North in the Dovercourt and Dupont area.
This Friday night, Bill Russell will be in performance at the Shell Theatre in Ft. Saskatchewan, Alberta with musician Brian Gore. It’s called Your Town in Song and Image and will feature his animation and live digital drawing.
Here’s a nice article about the show in the Fort Saskatchewan Record.
Visit WineCountryTales.com for more info.
…and here’s the new video:
Jeff and Isabelle Jackson would like to invite you to their first joint art show and studio sale.
Sunday September 15 and Monday September 16
83 Bedford Road
RSVP Jeff at 416. 972. 9027 or email@example.com
On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand.
For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company’s visual branding including advertising, brochures, in-store signage, apparel graphics and the creation of several private-label brands. I have many fond memories of the regular Friday afternoon “creative” sessions that Michael, Don, Bill Grigsby and I had in the back alcove of my office at Reactor.
Primarily a footwear and leather-goods retailer when we first began working with them, Michael and Don recognized the need for Roots to expand its product offering, and saw athletic wear as a perfect entrée into the apparel market. To brand this new venture, I appropriated Heather Cooper’s beaver from the original Roots logo, and added the varsity-style typography. This logo design, still in use today, has been printed on [probably] millions of tee shirts and sweatshirts, and has become a Canadian icon. The phenomenal success of Roots Athletics helped propel Roots out of its footwear niche and set the stage for its subsequent success in the larger apparel market.
Below are assorted logos and hangtags we designed for some of Roots’ private-label brands.
- Louis Fishauf
These are three of Lindsay’s recent sculpture works inspired by Native American spirit poles.