From 1986 to 1992 Reactor’s artists and designers provided Bata Shoes with retail consultation, seasonal brand positioning, tactical advertising, promotions, in-store P.O.P. and magazine advertising for 500 stores across Canada. These are four of the Holiday display posters from over the years. Louis Fishauf is the art director. The art is by Jamie Bennett, Blair Drawson, Jeff Jackson and Maurice Vellekoop.
Illustration by Jamie Bennett
Illustration by Blair Drawson
Illustration by Jeff Jackson
Illustration by Maurice Vellekoop