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Merry Christmas Past

From 1986 to 1992 Reactor’s artists and designers provided Bata Shoes with retail consultation, seasonal brand positioning, tactical advertising, promotions, in-store P.O.P. and magazine advertising for 500 stores across Canada. These are four of the Holiday display posters from over the years. Louis Fishauf is the art director. The art is by Jamie Bennett, Blair Drawson, Jeff Jackson and Maurice Vellekoop.

Illustration by Jamie Bennett


Illustration by Blair Drawson


Illustration by Jeff Jackson


Illustration by Maurice Vellekoop

December 4, 2018

Happy Thanksgiving to Our American Friends and Family!

For a number of years in the 1980’s Reactor was the agency of record for Bata Canada. On a regular basis we created in-store point of sale materials for the 500 or so Bata Shoe stores across Canada. These are two Thanksgiving posters art directed by Louis Fishauf and illustrated by Bill Russell and Paula Munck.

Cornucopia, ink and watercolours on paper by Bill Russell

Turkey, gouache on board, by Paula Munck.

November 21, 2018

FISHAUF DESIGN Artist Shop on Threadless

I’m pleased to announce that the FISHAUF DESIGN Artist Shop is now open on Threadless, the premier online site for graphic tees.

The shop address: https://fishaufdesign.threadless.com

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Back in the 1980s, as Creative Director of Reactor Art + Design, I helped our then-client, footwear retailer Roots, to develop their first line of graphic tees and sweats. The incredible success of the Roots Athletics line catapulted the company out of the niche leather and footwear market to become one of Canada’s leading clothing retailers.

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Roots’ success inspired us to create Reactor Artwear, a line of wearable-art tees and sweats with graphics created by Reactor’s talented artists and designers. We produced the garments in Toronto, and sold them to boutiques and department stores in Canada, the US and Europe.

The press and public loved the product, but owing to our inexperience and naiveté, some poor business decisions and the cutthroat nature of the garment business, we were unable to make Reactor Artwear a financial success, and had to shut it down after about three years.

Now, 25 years later, the advent of the internet and on-demand garment printing has allowed me to once again indulge my interest in creating wearable art and design on that most democratic of clothing items, the tee shirt. My Artist Shop will feature new designs, as well as some revivals of Reactor Artwear classics.

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Featured designs in the shop today include my FLORA collage, which was recently chosen from over 2,000 submissions to be part of the Collective Brewing Label Series, and a revival of TALK IS CHEAP, one of the most popular Reactor designs from the 1980s.

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I plan to add new designs on a regular basis, so check back often.

https://fishaufdesign.threadless.com

May 30, 2016

Louis Fishauf | Collage

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www.fishauf.com/collage.pdf

February 6, 2016

Putting the X back in Xmas!

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December 10, 2015

Louis Fishauf’s Digital Collage

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RE:flex #1 is the first issue of a planned annual publication produced by Colour Innovations in Toronto. Each issue will showcase the work of selected artists and photographers, as well as Colour Innovations’ advanced printing capabilities.The first issue features a portfolio of Louis Fishauf’s digital collage works, including pieces produced over the last decade, as well as new collages created especially for this project. The portfolio will be launched at an invitation-only event at the Spoke Club in Toronto, on October 30, 2014.

The 24-page portfolio, is being printed at Colour Innovations’ Toronto plant on an 11-colour Heidelberg 40″ Perfector press, utilizing Colour Innovations’ patented CIX metallic ink printing process. The paper, courtesy of Ariva, is Sappo HanoArt gloss cover and text. Printed with Metalstar® Pantone® premium silver ink, courtesy of Ekart, a leading international manufacturer of metallic pigments for the graphic arts industry.

September 6, 2014

Happy Holidays from Louis

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December 16, 2013

Halloween 1997

Back in the day, one Halloween Eve, the Reactorites were at the launch of Canada Post’s Halloween 1997 stamps. Louis Fishauf was the series art director and designer. Jamie Bennett, Simon Ng, Tom Hunt and Blair Drawson created art for the Werewolf, the Goblin, the Ghost and Dracula. City TV attended the launch of The Haunted Stamp collection at Reactor’s studio and featured an interview with Louis and a representative from Canada Post. The project included the four stamps, a first day cover featuring glow-in-the-dark illustrations by Jamie Bennett, and Haunted House commemorative packaging.

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October 31, 2013

A personal collage piece, part of “CUT IT OUT!”, a collection of work Louis Fishauf recently published online. To view the whole portfolio on issuu.com, go to:  http://issuu.com/louis.fishauf/docs/fishaufcollage

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August 20, 2013

Packaging Design by Louis Fishauf

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May 21, 2013